The public is becoming more familiar with Augmented Reality, as social media companies like Snapchat and Facebook incorporate the features of the interactive technology. A report by eMarketer says that 40 million Americans will engage with augmented reality each month in 2017. By 2019, eMarketer predicts that one in five internet users will use AR.
People are infatuated with AR because it provides real-life experiences. If used correctly, different industries can thrive with this new technology. Read on to see which different industries are exploring augmented reality and how each one can benefit with this unique technology.
Augmented Reality and eCommerce
AR is expected to be a hit with consumer markets, especially with eCommerce markets. Today shoppers make 51% of their purchases online. Augmented reality gives online shoppers the chance to engage with products without having to be physically present in a store.
It helps consumers make informed decisions and triggers purchases. 40% of surveyed Americans said that they would be willing to pay more for a product if they could use augmented reality to experience it prior to the purchase.
Brands such as Ikea, Houzz and Lowes have apps that show their products in augmented reality, and found it popular among their users. Apollo Box found that customers that used Apollo Box’s AR feature were 25% more likely to make a purchase.
Augmented Reality and School
Schools have found that AR can enhance student’s education and learning capabilities. The Cleveland Clinic partnered with Microsoft to create augmented reality program that medical students can use to learn about patient care. With AR, students can interact with three-dimensional representations of the body.
AccuVein, a medical company, developed an augmented reality scanner to virtually display veins and valves in a patient’s body.
AR app Holonize is also working with schools to create a portal where students can display and view 3D models. This will be helpful for students who are in graphic design or architecture.
Augmented Reality and Marketing
Marketing is one of the industries that will benefit the most from AR. Augmented reality has already proven to be beneficial to social media marketing, digital marketing and ad campaigns.
Apollo Box found that AR paired with social media marketing has increased engagement, reach and generate profitable leads. The majority of Apollo Box customers are referred to the store via social sharing. We’ve also designed several AR social media campaigns to familiarize viewers with the technology and encourage engagement.
Over 13,000 players participated in our ELFY Go Augmented Reality Raffle Game. Participants were asked to search through Apollo Box’s ecommerce site and scan product images with their mobile devices. They were randomly rewarded with coupons or the grand prize, an ELFY Smart Lamp. This campaign lasted two months and we found that a user spent an average of 20 minutes in the app. This campaign helped Apollo Box cut down the cost per acquisition (CPA) by 50%.
Other companies like Taco Bell have turned to AR to gain brand recognition. On Cinco de Mayo, Taco Bell created a filter for users to play with on Snapchat. Users who played with the app were freely promoting Taco Bell to their followers. This filter gained 224 million views in one day.
AR will also be the future of digital marketing and data collection. AR collects useful data on each consumer that can be used to strengthen future campaigns and marketing initiatives.
Over the next couple of years, more industries will recognize the power and benefits of AR. If your company is interested in learning more about augmented reality and how it can benefit your sales, please contact us for information!